Marketing Committee Meeting
Delta Marriott: International AB (Lunch Included)


  • Committee Chair Heather Mathewson Jelsma, Hamilton Street Railway
  • Vice Chair Justin Hoppner, OC Transpo


  • Zefe Osime-Fakolade, Durham Region Transit
  • Janany Ragunathan, Left Turn Right Turn
  • Justin Hunt, Blaise Transit


12:00pm – 1:00pm – Lunch (International Foyer) – Tables in Int’l AB will be labelled for Break-Out topics. Choose a table and contribute to the round table discussion. Committee Meeting 1:00 – 3:00

1. Welcome and Introductions – Chair Heather Mathewson Jelsma and Vice Chair Justin Hoppner- 2024 Meeting Plans – Results of Member Survey re timing and topics (10 minutes)

2. Mind the Gap : Communicating During a Crisis/Emergency – Zefe Osime-Fakolade, Durham Region Transit (15 mins + Q&A)

3. Communications Strategies for On-Demand Implementation (30 mins + Q&A)Communications Lessons Learned : City of Vaughan Micro-Transit Pilot (Janany Ragunathan, LTRT)

Communication Strategies for Implementation for On-Demand Services – Justin Hunt ,Blaise Transit

4. Break-Out Round Table Discussions (Topics from Member Survey) (20 minutes each x 2)

– Driver Recruitment Campaigns/Supporting Successful Hiring Practices- Integration of Social Media to Brand Identify

– Communications for City Council                     

– Customer Experience Initiatives- How to involve riders in advocacy to support public transit           

– Transitioning from paper schedules- Advertising (managing bus and shelter ads internally)                 

– Ridership Growth and Outreach Strategies