Room: New York
Sponsor(s)
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Session Description
Transportation organizations invest heavily in equipment, technology, and compliance programs, yet many continue to struggle with driver retention, preventable incidents, and rising insurance costs. The missing piece is often not regulation, training hours, or policy manuals; it is culture.
This session challenges attendees to rethink safety culture as a leadership and operational issue rather than a driver problem. Drawing from real-world fleet experience, industry data, and case examples reflected in the Rick’s Rants series, this presentation explores how company culture is formed long before a driver ever makes a decision behind the wheel.
Speaker(s) / Presenter(s)
Rick Brown
Vice President (VP) Transportation, Risk Strategy & Client Solutions – AXIS Insurance
BioRick Brown is a transportation risk and safety professional with more than 25 years of experience spanning fleet operations, driver training, compliance, claims, and insurance risk management. He has worked directly with fleets across Canada, supporting organizations through collision investigations, cultural resets, post-incident reviews, and long-term safety strategy development.
Rick holds multiple National Association of Transportation Management (NATMI) designations, including Certified Director of Safety (CDS) and Certified Driver Trainer (CDT), and is actively involved in industry leadership through training, speaking, and volunteer governance roles. He is known for his practical, candid approach to safety culture, challenging fleets to look beyond compliance and examine how leadership decisions, operational pressure, and communication shape real-world driver behaviour.