At the core of highly successful companies is the ability to effectively sell the products and services of the organization. To reduce congestion, pollution and better serve the mobility needs of our growing communities, we must effectively sell transit to greater numbers of people who can benefit from our services. Selling transit and attracting new riders is both an art and a science. Traci Jones, the Principal of Studio Six—a transit branding and marketing agency based in Colorado—will discuss both the art and the science behind highly successful transit brands and marketing programs. Whether your organization is implementing new services, expanding the fleet, evolving slowing and strategically or launching a new brand from the ground up, understanding modern, consumer-driven branding strategies is essential to attracting new riders and next level growth.