Traci Jones, Principal & Creative Director, Studio Six
Studio Six Branding Principal and Creative Director, Traci Jones, holds an MFA in graphic design and has taught at the University of Arizona, Northern Arizona University and Front Range Community College. She is a regular speaker on branding at regional and national transit conferences and is working with large regional systems and mid-size rural systems throughout the U.S.
Traci began her career as a designer at innovative creative agencies including Communication Arts (Stantec-Boulder) where she designed one of the first branded transit systems in the nation. Collaborating with the City of Boulder, she helped launch an innovative high frequency system that would shift how transit is packaged and perceived. Rebranding the GO Boulder system was a pivotal point in her career when she witnessed the widespread positive impact that community-based design can make not only on the physical infrastructure of the system but on the lives of thousands of new riders.
Today Traci manages a talented team of designers, writers and strategists at Studio Six to rebrand transit systems from coast to coast. The agency is known for pushing the bounds of how transit is packaged and creating engaged communities in the process. The team works with systems that are ready for evolution, experiencing stagnant ridership, launching new services or purchasing new vehicles.
Studio Six Transit Branding: https://transitbranding.com/