Tuesday, April 01 | 12:30pm – 3:00pm | Customer Experience, Marketing, and Communications Committees | OPTA

Room: International AB

 


Sponsor(s)

 


Session Description

We will explore this topic with three presentations:

MiWay’s Journey Implementing the Sunflower Initiative for Hidden Disabilities:
In 2024, MiWay joined the global Sunflower Initiative for Hidden Disabilities to further support accessible services and improve the customer experience. Learn about MiWay’s approach and best practices for implementing a program to discretely support customers with hidden disabilities.

GoodMaps will share their experience with OC Transpo implementing a wayfinding tool for customers

Peak Demand will demonstrate how AI voice agents can be applied to customer service and wayfinding; The meeting will conclude with breakouts of round table discussions about communications challenges, successes with social media and ridership growth campaigns.

 


Speaker(s) / Presenter(s)

 

Suzanne Holder – MiWay

Suzanne Holder serves as the Manager of Customer Experience and Innovation for MiWay, City of Mississauga. As an inspiring leader, she guides a skilled team in delivering forward-thinking programs focused on strategy development, customer and employee experience, service excellence, and internal communications. She is driven by a passion for creating inclusive, purpose-driven environments. Suzanne is dedicated to creating environments where individuals feel valued, supported, and empowered to be their authentic selves. She actively champions cultural transformation to support business innovation, using a variety of business improvement approaches—especially human-centered design—to deeply understand user needs and deliver exceptional experiences. She is known for her positivity, professionalism, and creativity, Suzanne is a strong driver of positive change and continuous improvement.

 

Evelyn Tichenor – GoodMaps

 

Alex Lecky – Peak Demand

 

 

 

 

 

 


Moderator(s)

Justin Hoppner – OC Transpo